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Financial Reporting

Purchase Price Allocation

ASC 805 compliant allocations that satisfy auditors and maximize tax benefits.

100+ PPAs Completed
Big 4 Audit Ready
2-3 wks Typical Delivery

What is Purchase Price Allocation?

Purchase Price Allocation (PPA) is the process of assigning the purchase price paid in a business combination to the acquired assets and assumed liabilities at their fair values. Under ASC 805 (Business Combinations), acquirers must report the fair values of all acquired tangible and intangible assets on their opening balance sheet.

Intangible assets—customer relationships, technology, trade names, non-compete agreements—often represent a significant portion of the purchase price. These must be separately identified and valued, with the residual becoming goodwill.

The implications extend beyond accounting. PPA affects future earnings (through amortization), tax positions (338(h)(10) elections), earnout calculations, and potential goodwill impairment testing.

Common Intangible Assets

  • Customer relationships — existing contracts and relationships
  • Technology — developed software, patents, trade secrets
  • Trade names — brands, trademarks, domain names
  • Non-compete agreements — key employee restrictions
  • Backlog — contracted but undelivered orders

When Do You Need a PPA?

Required for any business combination under GAAP

Acquiring a Business

Any acquisition—whether asset or stock deal—requires PPA to properly record acquired assets and liabilities.

Merger Transactions

Mergers combining two entities require PPA from the perspective of the accounting acquirer.

Contingent Consideration

Earnouts and milestone payments must be valued at fair value and recorded as part of the purchase price.

Tax Elections (338(h)(10))

Section 338(h)(10) elections create a "deemed asset acquisition" requiring PPA for tax purposes.

PE/VC Portfolio Acquisitions

Portfolio company acquisitions require PPA for consolidated financial reporting to LPs.

Measurement Period Adjustments

Up to one year post-close, adjustments to initial PPA may be required as new information emerges.

Our PPA Process

Efficient delivery without sacrificing rigor

01

Deal Review

We review the purchase agreement, due diligence materials, and deal rationale to understand what's being acquired and why.

02

Asset Identification

We identify all tangible and intangible assets acquired, including those not previously recorded on the target's books.

03

Valuation Analysis

We apply appropriate methodologies for each asset class—multi-period excess earnings, relief from royalty, cost approach, and others.

04

Useful Life Assessment

We determine appropriate useful lives for each intangible asset based on legal, contractual, and economic factors.

05

Report Delivery

We provide comprehensive documentation supporting each valuation conclusion, ready for auditor review.

06

Auditor Support

We work directly with your auditors to address questions and ensure smooth sign-off.

Frequently Asked Questions

How does PPA affect my earnings?

Intangible assets with finite lives are amortized, reducing GAAP earnings. Customer relationships might amortize over 10-15 years; technology over 3-7 years. This affects non-GAAP adjustments many companies make.

What's the difference between book and tax PPA?

Book PPA follows ASC 805 for GAAP reporting. Tax PPA follows IRS rules and affects basis for depreciation/amortization deductions. The two often differ significantly.

How is goodwill calculated?

Goodwill is the residual—the excess of purchase price over the fair value of net identifiable assets. It's not amortized but tested annually for impairment under ASC 350.

When should we start the PPA process?

Ideally, engage us during due diligence or at signing. This allows time to gather information and coordinate with auditors before close, avoiding last-minute pressure.

How do you value customer relationships?

Typically using the multi-period excess earnings method (MPEEM), which isolates cash flows attributable to customer relationships after contributory asset charges.

What about contingent consideration (earnouts)?

Earnouts are fair valued at acquisition using probability-weighted scenarios. They're remeasured each period, with changes flowing through earnings (not goodwill).

Closing a Transaction?

Get ahead of your PPA requirements. Let's discuss your deal.